Track UTM context
Capture available campaign parameters when a public form is submitted.
CAMPAIGN ATTRIBUTION
Connect enquiries to the source details they bring.
Keep first-touch source and campaign context visible as leads progress, then compare enquiry quality and recorded outcomes.
Compare known campaigns
Associate submissions with an existing active campaign when the supplied name matches.
Look beyond volume
Review pipeline and recorded conversion outcomes alongside enquiry counts.
Attribution is first-touch oriented and depends on incoming data. Unknown or missing values remain visible; source association does not establish causation.
A CLEARER WAY FORWARD
Every enquiry deserves a follow-up.
Bring lead management, thoughtful follow-through and useful conversion context into one workspace.